Hello!
I’m Jocelyn Fung, a design team leader and a hands-on product designer based in New York City. I’m currently pursuing a Masters degree in Data Analytics and Visualization at Pratt (2026).
Game design principles drive my design practice, providing the foundation to create delightful, human-centered experiences.
While I started my career as a 3D artist in the game industry, I found my true calling in UI/UX and product design across mobile and console platforms.
Now, I’m pivoting towards working as a spatial data designer and analyst to tell stories about people. I’m fascinated with data physicalization and hope to incorporate that into my work.
Outside of work, I enjoy rock climbing, reading books in hotel lobbies, and engineering things with paper.
🤓 jocelynfung@gmail.com
☎️ +1 (929) 237-9231
Work History
Creative Director and Lead UI/UX Designer
✶ Freshplanet - Gameloft
> (New York, NY | June 2020 - May 2023)
SongPop, SongPop Party, SongPop Classic, Unannounced Project
I led the design from end-to-end for multiple cross-platform mobile/console games and apps, taking part in strategy and product direction initiatives to increase conversion, engagement, and usability.
I introduced new design tech to the stack and brought in new processes to unite team members across disciplines for the next generation of SongPop games.
Creative & Marketing Director, Lead UI/UX Designer
✶ BlueBat Games - Greentube Novomatic
> (Vancouver, BC | August 2012 - May 2020)
Hard Rock Social Casino, FoxwoodsONLINE, The Star Entertainment Group, Treasure Island, Mount Airy Resort Casino
I led the design of 5 mobile/web products for our white-label platform (Greentube Pro) collaborating with top-level stakeholders at some of the world’s largest resort casinos to develop a custom-branded online experience.
I was promoted from Senior UI/UX Designer to Creative Director, then added Marketing and LiveOps to my umbrella as we scaled the company from 6 to 30 employees.
3D Environment Artist
✶ Slant Six Games
> (Vancouver, BC | June 2007 - August 2012)
3D Modeler/Texturer for SOCOM: Confrontation, SOCOM Fire Team Bravo, and Resident Evil: Operation Raccoon City
3D Environment Artist
✶ Electronic Arts - Black Box
> (Vancouver, BC | September 2004 - June 2007)
3D Modeler/Texturer for Need for Speed Most Wanted, Need for Speed Carbon, and EA Skate. I specialized in graphic design for city signage and logos.
Experience
12 Years in UI/UX Design
19 Years of Visual Design and Game Art
8 Years as Senior Management
Tool Kit
Figma ✴︎✴︎✴︎ / Adobe XD ✴︎✴︎ / Sketch ✴︎
Photoshop & Illustrator ✴︎✴︎✴︎
JIRA & Confluence ✴︎✴︎✴︎
Maya ✴︎✴︎ / 3DS Max ✴︎
Education
Master of Science (Data Analytics & Visualization)
✶ PRATT INSTITUTE School of Information, New York, NY
> 2024-2026
Bachelor of Arts (Sociology)
✶ UNIVERSITY OF BRITISH COLUMBIA, Canada
> 2002
Game Art & Animation Diploma
✶ ART INSTITUTE OF VANCOUVER, Canada
> 2004
Volunteer
Advisor
✶ Tiny Rex Games
> 2021 - Present
Early Career Committee - Resources Volunteer
✶ Data Visualization Society
> Present