Greentube Pro, a B2B social casino reward platform
I worked at BlueBat Games, a subsidiary of Greentube-Novomatic from 2012-2020.
I was the Lead Designer from 2012-2015
I was promoted to Creative Director in 2015
I expanded to Creative & Marketing Director from 2018-2020
GREENTUBE PRO PARTNERSHIPS
Summary
At BlueBat Games we created Greentube Pro, a B2B white-label marketing solution that connects land-based casinos with their customers through social casino games.
We integrated with each casino’s CMS so that players can earn points to redeem on-site rewards (like dining, hotel rooms, and entertainment) while playing their favourite casino games online.
A primer on social casino
Social casino games are a niche but huge market, and those who aren’t online gambling fans are usually completely unaware of the genre.
These free-to-play games involve no real-money gambling and thus they don’t fall under the same tight regulations in most countries. Since online gambling is prohibited in many places, social casino games easily fill that hole in the market, estimated to be $6.2B USD in 2020.
Players buy virtual currencies to play mostly slots, but also blackjack, poker, roulette, and other casino favourites. With Greentube Pro, users not only win back virtual currencies but also earn loyalty points towards casino rewards.
My role
Designed and launched five mobile, web, and mobile-web products (both native and with React Native)
Collaborated with stakeholders at each casino to ensure a seamless brand experience with our platform
Defined the visual language and creative vision for each project
Ran design feedback loops both internally and externally
Led the visual design of UX solutions for monetization, usability, and optimizing KPIs
Managed the execution of live ops and hundreds of marketing blasts including emails, social media, push notifications, and in-app messaging
Ran UX workshops with the team to improve our feature design and testing process
Hired 7 direct reports: 3 designers, 3 live ops, 1 customer service
In the startup days before Greentube Pro, we also created a handful of B2C social casino games when Facebook was dominant as a casual gaming platform.
FEATURED PROJECTS
