UX Design
I’ve spent most of my career working in the game industry. This is a deep dive into how I like to work.
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Merging multiple subscriptions across two apps into one
Tackling the complexities of migrating 6 different user segments to a new subscription plan.
Visibility of system status in real-time interactions
Drilling down into this heuristic to stop frustrated users from canceling live sessions
A/B testing better ways for new users to discover playlists
User testing revealed that newcomers had no idea how much our music library had to offer
Prototyping several modes of user inputs for a single feature
Contending with touch inputs on mobile, directional game controllers, and keyboard interactions
Employing Value Chains to center the user
Player motivations as a focal point for creating meaningful economic flows and interactions
Player profiles as a gameplay tool
Hierarchical improvements and performance optimizations on the player profile, a popular screen in our trivia game.
SongPop Music Trivia
Building a new meta game, economy, and graphic style for the world’s most popular music trivia game
SongPop Party
A multiplayer party version of SongPop for Apple Arcade, Switch, and Xbox
Greentube Pro, a B2B social casino reward platform
I worked at BlueBat Games, a subsidiary of Greentube-Novomatic from 2012-2020.
Bringing free-to-play rewards to Hard Rock Casinos
How we created custom online experiences for Hard Rock Casino properties around the world with our reward platform
A new game for an existing user base
We migrated loyal players and re-designed a popular free-to-play game for one of North America’s largest resort casinos
UX mise-en-place
My two-step recipe for ironing out details before attempting any visuals
Hand-off checklists are essential to the definition of done
Eliminating pain points when designs are implemented means we all do better work more efficiently
Democratizing design feedback loops for the whole team
Design tools provides ample opportunity to annotate and redline, but an external blog facilitates more discussion
Resources for delightful, rewarding experiences
This article is a collection of resources and philosophies that have shaped my game and product design practice over the years.
8 ways leaders delegate successfully
The one Harvard Business Review article I’ve sent to everyone and keep revisiting over and over
The case for lo-fi wireframes and concepts
A story about the parallels between managing stakeholders and stoking IC creativity
Dodging cognitive biases in decision making
Removing subjectivity and bias in team brainstorming, user testing analysis, and UX processes.
How spreadsheets became one of my essential design tools
Be lazy: Photoshop, Figma, XD, and so many others let you pipe data directly into your layouts
How I use Luminosity to assess colour contrast
A cool trick I learned to determine if there is enough contrast between two swatches of colour or in a screen’s layout overall
A quick primer on why gradients suck sometimes
Eliminating the muddy grey/brown areas because conventional colour spaces aren’t perceptually uniform
Sizing icons to feel at home inline with text
My guidelines for setting the size of icons and emojis like glyphs of a typeface
How I set up notification badges in Figma to expand with more digits
One of my favourite, most satisfying ways to use auto-layout for tiny things